Sales were coming in. Then… nothing. The phone’s quiet. Bookings dried up. Your dashboard’s flatlining. And you’re staring at numbers that don’t make sense.
Before you spiral, take a breath. Sudden sales drops happen—even in solid businesses. The key is to stop guessing and start troubleshooting with a clear head.
This post will walk you through exactly what to check, what to fix, and what to do next—fast.
Start with the basics: is it visibility, trust, or offer?
Sales don’t just stop for no reason. Something broke in one of three areas:
Visibility: Are people still seeing you?
- Did your traffic drop? (Check your website, ad platform, social reach)
- Did you stop sending emails or posting consistently?
Trust: Are people hesitating?
- Did a negative review or brand misstep affect confidence?
- Does your current messaging feel outdated or unclear?
Offer: Are you still solving the right problem?
- Did the market shift? Are competitors offering something better or faster?
- Did you change your price or process without a strong explanation?
Run through this filter first. It’ll help you narrow your focus.
What to check immediately (no tools required)
These are fast, manual checks you can do today:
- Review your last 5 customer interactions. Were there any red flags, objections, or friction?
- Look at your last few emails or posts. Did engagement drop? Did the tone shift?
- Check your booking or contact process. Any broken links? Missed messages? Confusing steps?
- Ask a trusted outsider. Sometimes a 3-minute look from someone outside your bubble reveals the problem immediately.
Step-by-step: how to recover this week
Reach out to recent leads or customers
Start conversations. Don’t pitch—just check in.
“Hey [Name], just checking in. We’ve got a few new options available—want a quick overview?”
You’re not chasing. You’re reconnecting. You may surface new needs or rebuild momentum with people who were previously unsure.
Launch a reactivation offer
No, not a discount. A reason to come back.
- Priority booking
- Limited spots
- Added value (extra service, bonus, fast turnaround)
Make the offer relevant, time-sensitive, and easy to act on.
Post it, email it, text it. Focus on clarity and urgency.
Run a visibility check
- Are your ads still live?
- Are emails still being sent and opened?
- Are you showing up where people expect you?
Often, something broke or paused and no one noticed.
What to stop doing
- Don’t pivot your whole business. One bad month doesn’t mean your offer is broken.
- Don’t fire your team or cut everything. Fix before you slash.
- Don’t double your ad spend blindly. If something’s broken, more money won’t help—it’ll just burn faster.
Tools that help you troubleshoot faster
- Google Analytics (or Plausible) – to spot traffic drops
- Meta or Google Ads dashboards – to see if campaigns stalled or changed
- MailerLite, ConvertKit, or your ESP – to check email sends, opens, clicks
- Clarity or Hotjar – for heatmaps to see if people are confused on your site
- Calendly, Jotform, or contact forms – check if anything is broken or misdirected
Templates you can use right now
Check-in message (for warm leads):
“Hey [Name], I had a quick thought about [something they asked about]. Want me to send a few updated options?”
Reactivation post (for email/social):
“Quick heads up: I’ve got [2] spots open for [specific offer]. If you’ve been waiting for the right time—this is it.”
Urgency offer (for cold list):
“This week only, I’m offering [bonus] for new bookings. No catch, just filling a few early spots before next month fills up.”
If this happens regularly
If sales drop every few months, it’s a signal—not just a fluke.
Ask:
- Is your pipeline consistent or tied to launches?
- Do you have systems that generate leads on autopilot?
- Are you relying on one platform too heavily?
If you’re stuck in a feast-or-famine cycle, fixing your offer isn’t enough. You need a system.
Need help diagnosing or rebuilding fast?
You don’t need a 12-week audit. You need fast insight, quick fixes, and a clear next move.
Sales down and not sure what to fix first?
Book your Marketing Day now to get a clear plan to recover lost revenue with focused, expert support. No contract, no retainer, just real help when you need it.